Puro Azül is a vibrant, superfood-powered energy juice concept created by Anika Cofino, Javiera Gurdian, and Jack Hemphill. At the heart of the brand is blue spirulina—a nutrient-rich, plant-based protein historically sourced from Mexico, Chile, and Peru. This powerhouse ingredient gives Puro Azül its signature blue color and delivers clean energy, antioxidants, and wellness benefits without artificial additives or added sugars. Designed for health-conscious individuals ages 16–35, the product line features three flavor variations based on the country's regional fruit. They combine spirulina with natural ingredients like hibiscus, coconut water, lemon, mango, and tajín to support immunity, hydration, and vitality. With the tagline “Blue is the New Green,” the campaign promotes transparency and positivity, encouraging consumers to feel good about what they put in their bodies. Marketing efforts include interactive NFC-enabled OOH ads, a traveling university juice truck tour, pop-up tasting booths, and a Whole Foods juice bar collaboration. With bold branding, a wellness-forward message, and creative activations, Puro Azül offers a fresh, energizing take on the modern juice movement.