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01 CONCEPT & STRATEGY
APRÉS SPRITZ
The Moët & Chandon x Moncler campaign reimagines après-ski as a global luxury celebration, blending Moncler’s alpine elegance with Moët’s iconic champagne. Targeting affluent Millennials and Gen Z, the strategy combines immersive events, exclusive product drops, influencer partnerships, and a traveling ski resort tour. Anchored by a curated Aspen launch, the campaign leverages experiential marketing and high-fashion aesthetics to create an aspirational lifestyle—elevating après-ski into a benchmark co-branded luxury experience under the tagline “Slopes to Toast.”
02 PRE LAUNCH BUZZ
Before the official launch, we focused on building intrigue and excitement around the collaboration. Guerrilla marketing, teasers, and carefully curated press materials introduced the project to our target audience.
PR Kit — Branded packaging featuring the limited edition, collaboration bottle, a personalized invitation, a digital camera and luxury essentials
Teaser Content — Social instagra, snippets and guerilla marketing designed to spark curiosity
Airport OOH Ads — Strategic placements at Aspen airport targeting luxury travelers
03 THE LAUNCH EVENT
The campaign officially debuted at The Little Nell in Aspen, one of the world’s most exclusive ski-in/ski-out resorts. Guests experienced an immersive après-ski celebration where luxury met play.
The Aspen launch featured a Moët Spritz Bar as the focal point, complemented by luxury lounges styled with Moncler’s alpine aesthetic. Guests enjoyed caviar pairings woven into the event flow, while a live performance by Keinemusik energized the atmosphere. Cohesive environmental branding tied the entire experience together through signage, set design, and spatial layouts.
Après Spritz Tour — Following Aspen, the Après Spritz experience traveled across four luxury mountain resorts, bringing the collaboration to new audiences. Each stop delivered a unique yet consistent brand immersion.
The Après Spritz tour brought the experience to four premier ski destinations—Aspen, Jackson Hole, Park City, and Big Sky—through a mix of branded pop-up lounges and a mobile caviar truck, delivering a consistent yet tailored luxury après-ski activation at each location.
03 POST LAUNCH PROMOTION
The campaign lived on beyond the events through digital storytelling and targeted social amplification. Visuals and content reinforced the brand experience while engaging a global audience.
OOH Campaign — Post-event advertising across key travel hubs
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Social Media Assets — Brand Video bts, Instagram carousels, TikTok clips, and Pinterest pins
Digital Presence — A branded microsite and dedicated landing pages showcasing the partnership
To extend the Après Spritz experience beyond the events, the campaign introduced limited-edition merchandise that blended function with luxury, including Moncler ski gear, custom Moët champagne bottles, and branded lifestyle goods designed to reinforce the collaboration’s identity.
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