01 CONCEPT & STRATEGY
Bring the Bounce Back
The “Bring the Bounce Back” campaign rebrands Jell-O for Gen Z and Millennials by blending fun, nostalgia, and creativity with modern trends. Featuring a vegan line, scratch-and-smell packaging, experiential pop-ups, and a collaboration with Absolut Vodka, it reinvents Jell-O as playful and relevant. Through social activations, influencer partnerships, and guerrilla ads, the campaign delivers a trendy, immersive experience that modernizes Jell-O while celebrating its legacy as a fun, shareable treat.
02 PRODUCT INNOVATION
​Reimagine Jell-O as fun you can eat, blending nostalgia with modern culture through innovative product lines, sensory packaging, immersive activations, and social experiences.
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Vegan Jell-O Line — Expands accessibility while staying playful.
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Scratch-and-Smell Packaging — Interactive packs that let consumers preview scents before opening.
03 OOH BILLBOARDS
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Playful billboard series with bold visuals.
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Guerrilla OOH: interactive stunts designed to literally “bring the bounce back.”
04 PRINT & POINT OF PURCHASE
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Print ads highlighting Jell-O’s fun, colorful energy.
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Shopping basket ads in major retailers (Target, Kroger, Walmart).
05 SOCIAL MEDIA
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Instagram Stories and feed posts with nostalgic + trendy content.
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Event teasers and branded reels to capture buzz.
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Influencer activations to drive virality.
06 EXPERIENTIAL ACTIVATIONS
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Jell-O’s Wobbly Wonderland — An immersive playground made of oversized, wobbly Jell-O installations where guests can bounce, taste, and play.
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Pop-Up Collab with Absolut Vodka
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Limited-edition Jell-O Shot Kits with Absolut miniatures
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Pop-up with a life-sized Absolut Jell-O bottle serving boozy creations
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Luxe summer party featuring cocktails, Jell-O kits, and a dance floor with a giant Jell-O sculpture
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Influencer invitations (Emma Chamberlain, Alix Earle, etc.) to drive social virality
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Jell-O x Absolut Shot Vending Machine — Positioned in nightlife venues, delivering boozy Jell-O fun instantly.
