01 CONCEPT & STRATEGY
Step Into The Enchanted
The “Step Into the Enchanted” campaign promotes Disney’s upcoming Snow White live-action film through a mix of digital and real-world experiences. Blending mystery and magic, it features QR-coded city flyers, an interactive microsite, a “Mirror, Mirror” social filter, and an immersive NYC pop-up with potion-making and themed escape rooms—all designed to build excitement, deepen audience engagement, and blur the line between story and reality.
02 DIGITAL & INTERACTIVE MEDIA
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Microsite Hub — Central digital platform housing exclusive trailers, behind-the-scenes content, character introductions, and event sign-ups.
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QR-Coded City Flyers — Mysterious posters placed in major cities, each with a scannable QR code leading users to hidden microsite content and clues about the film.
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“Mirror, Mirror” AR Filter — An interactive Instagram and TikTok filter that lets users ask the Magic Mirror questions and receive personalized, fairy-tale-inspired responses, encouraging social sharing and fan participation.
03 EXPERIENTIAL ACTIVATION
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Immersive Pop-Up Event (New York City) — A fully themed Snow White experience featuring a life-sized Magic Mirror installation, potion-making stations, and photo ops inspired by iconic film scenes.
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Escape Rooms — Themed around key story moments (the Queen’s chamber, the dwarfs’ cottage), allowing fans to solve puzzles and “break the spell” as part of the narrative.
